![]() ![]() Microsoft’s new square design focuses on pushing the company’s approach as a more dynamic and “edgy” design, while in Dropbox’s case, it is used to convey a sense of security and trust when combined with its blue color palette – a place you can drop all your files and know that they’ll be protected. Additionally, the straight lines and angles represent a sense of order and professionalism, and they’re excellent for inspiring a sense of strength and stability.Ĭompanies like Microsoft and Dropbox, for instance, use square logos to impart a sense of order and confidence in their brands. ![]() Rectangles are often seen as a sign of reliability and robustness, considering they are associated with objects like homes, safes, and boxes where things are kept safe. Think about using a circle in your design if your brand is centered around togetherness and/or harmony, like NGOs that want to unite their audience or brands that offer an all-in-one solution to a problem your customers are having.Ī blunter design, squares and rectangles deliver a combination of boldness and balance. You’ll see circle logos across different industries, from car companies (Mercedes-Benz) to clothing brands (Target). Because they tend to be less common in everyday life, using a circle is also a great way to draw attention. They can help convey a sense of femininity-as do many other curved shapes-and give an air of mystery. Notice how the Pfizer logo is reminiscent of a medicine tablet or pill – symbolizing wholeness and healing.Ĭircle logos can also be a sign of continuity and perseverance, because the imagery is commonly associated with time, planets (or the sun), and more. Logos that use rings are designed to be welcoming, positive, and focused on a message of unity. Though they’re not the most popular shape, circles are a symbol of stability and collaboration. ![]()
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