![]() ![]() 5 Tips for Using Periscope 1) Consider timing. In this post, I'll share with you what I've learned through my experimentation. I hope these observations give you the desire and the confidence to experiment with live streaming yourself. I've spent the last few weeks diving head-first into Periscope's app (available for iPhone and Android). ![]() "While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video." And that's just what they're doing. "It may sound crazy, but we wanted to build the closest thing to teleportation," said Periscope's founders. Whereas social media sites like Instagram and Vine let users record short video clips and post them online afterward, Periscope takes a different approach, allowing users to post live video streams of what they're doing at that very moment. Download our full guide to using Periscope and other live video streaming apps here. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it'd even launched. So, why are we writing about live streaming dog-walking videos on a marketing blog? Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren't just good for silly, just-for-fun clips like that one. It's a new tool that has a lot of potential uses for marketers like us. Kind of weird, but at the same time, kind of cool. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. ![]()
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